Ecommerce Internet Marketing Strategy



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Ecommerce Internet Marketing Strategy


One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy. 

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Ecommerce Internet Marketing Strategy

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties . .

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

Ecommerce Internet Marketing Strategy Types :


1. E-Commerce Business to Business (B2B)

This e-commerce transaction is carried out by two parties who share business interests. These two parties understand each other and know the business being run.


2. E-commerce Business to Consumer (B2C)

Business to consumer is carried out by business people and consumers. This e-commerce transaction happens like ordinary buying and selling. Consumers get product offers and make purchases online.


3. E-commerce Consumer to Consumer (C2C)

Transactions carried out by consumers to consumers. If you often use Tokopedia, Bukalapak, OLX and the like, then this is what is called B2C e-commerce.

4. Consumen to Busines (C2B)
C2B is the opposite of B2C where the last consumer acts as a seller and the company acts as a buyer.

5. Aplikasi E-commerce

As explained in terms of e-commerce above, these business transactions depend on a number of applications and other online media, such as catalogs, e-mail, shopping carts, eb services, EDI and file transfer protocols.

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