Internet Marketing Plan Template



Rendering File
 Internet Marketing Plan Template

Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. It's an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, internet marketing means different things to different people.

The Strategic Marketing communicates your high-level marketing plan to high-level stakeholders throughout your organization. A marketing strategy like this one can be used in conjunction with more granular marketing roadmaps like content calendars or mobile marketing plans.
Marketing that done via the internet, is often called as web marketing or online marketing. More people prefer to do web marketing now because it’s more effective. Some kind of web marketing even free to do, for example by creating a blog or website.


You have to make a marketing strategy plan that will help you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.

In the marketing plan template, you must fill in the following content that fits your marketing strategy, such as :


1. Business Summary
  • Company Name
  • Marketing Leadership Team
  • Headquarters, Office Locations
  • Mission Statement
  • SWOT Analysis
 2.Business Initiatives
  • Overarching company initiatives
  • Marketing initiatives, goals, metrics
3. Target Market
  • Industry Name
  • Buyer Persona(s)
  • Competitive Analysis
4. Market Strategy
  • Product
  • Price
  • Promotion
  • People
  • Process
  • Physical Evidence
5. Budget
6. Marketing Channels

Some of these marketing samples that you might need :
  1. Sample Marketing Plan - Houghton Mifflin Company
  2. Marketing Plan Template - Kansas State University
  3. Sample Plan - Palo Alto Software
  4. The Marketing Plan - Massachusetts Small Business Development Center Network
  5. Small Business Marketing Plan Template - ProfitWorks
  6. Marketing Strategy Template - David Meerman Scott
  7. One-Page Content Marketing Plan - UncommonlySocial
  8. Marketing Plan Template - Marketer Gizmo
  9. Nonprofit Marketing Plan Template - Nancy And Kivi
  10. Developing A Marketing Plan Example - Agricultural Extension Service at the University of Tennessee

Your marketing plan can form part of your business plan, and will help you to coordinate all your marketing efforts and ideas so you can market your business effectively.

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